Boost your Brand

Every company has a brand, whether it’s being guided or not. That’s because a brand is how the world sees your company. Your customers, leads, prospects, vendors and competitors all form an opinion of who you are, what you do and how well you do it. They form perceptions of your brand’s values, personality and reputation–whether you’ve thought about these things or not.

Take charge of your brand

We’ll help you create and guide your brand. We’ll ensure it accurately reflects your values, mission and personality.

At the core of every brand is a pledge to those you serve; a promise to consistently perform or create as expected. Your brand is who you are, what you do, why you do it, and for whom you do it. It’s your promise to your customers and represents what they expect you to deliver.

Defining your Brand

Using a three-step process, we analyze your current brand position, discuss where you want to be and then help you get there.

STEP 1 – Conducting a Brand Audit

We’ll review your current brand messaging and visual communications. We’ll click through your website and go over any printed materials to evaluate strengths and weaknesses. We’ll also review and explore your competitors’ positioning to maximize any market opportunities.

STEP 2 – Determining your Brand Values

Brand equity reflects the overall customer experience with your brand’s name, identity and practice over time. Over time a brand’s value can strengthen or deteriorate.

We’ll work with you to uncover the values that drive you to be unique and that customers demand.

STEP 3 – Developing a Brand Position

Brand positioning is one of the most important aspects of your business. It underpins everything you do; defining your target audience, guiding your brand story and honing your brand promise.

We’ll work with you to define your brand positioning. From here, we’ll craft a brand promise that holds your company accountable for delivering a consistent customer experience (typically more externally focused) that will help guide every decision and a mission statement that describes what your company does (usually from an internal perspective).